The Rich Are Duller By Robert Frank
They are men are women in their 30s and 40s who have become multimillionaires and billionaires during the wealth boom of the past decade. Yet rather spending their money on yachts, boats and jets, yawns live modestly and spend most of their money on philanthropy.
80s: yuppies (Young Urban Professionals)
- symbols: Armani suits and BMWs
90s: bobos (Bourgeois Bohemians)
2000s: yawns (Young And Wealth But Normal)
Yawns wanna be!!!
No comments